Awesome Music in Ads
Awesome Music in Ads by Roxanne McDonald
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Some say it’s a sellout move, others beg to differ. |
The other day at a neighborhood picnic, I was wrinkling my nose at hearing some favorite music being what I thought was bastardized in a car commercial. My neighbor gently corrected my single-mindedness, reiterating comments from some musicians that he said express their pleasure at “finally getting some recognition/exposure.”
“Anyone,” he paraphrased, “ thinking otherwise—that bands are selling out to commercialization—are idiots.”
Now, I’m pretty non-confrontational, in person, anyway, so I just thanked my friend for the new take on music in ads. But when I got home, I decided that no, I was not settling for this attitude overall.
True, the appeal to authority approach is and has been an effective one for decades, with everyone from actors who play doctors on TV to celebrities peddling hair and beauty products to singularly sexy and identifiable voices doing ads for everything from cars to candy (James Spader’s voice seems particularly convincing in Acura ads, for example, while Sally Kellerman—of M.A.S.H. movie—can be id’ed talking seductively to and about the Milky Way bar).
And okay, granted, some musical artists need income, need to find their niche. For example, when I was a kid, my mother gifted me a copy of an album by Jake Holmes, formerly of the Yardbirds. I played the hell out of that album, and to this day can sing the lyrics. Then I heard that distinctively crisp voice as if it was a blast from a past I thought no one else had access to—on television in an ad for deodorant or something.
Now, you might know, Jake has had a tough go in the rock world, having his classic “Dazed and Confused” allegedly ripped off, for example. He also has a virtual career making backdrop music and jingles for some of the biggest companies in the marketing world. Maybe, then, musicians like Holmes have an appreciation for the income, regardless of what the product is they are hocking [or helping to hock].
Rambling on a Piece of Rock
Rambling on a Piece of Rock by Roxanne McDonald
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What makes a song? What makes a song a favorite? What makes a song the greatest of all time? |
1. “Like a Rolling Stone,” Bob Dylan
2. “Satisfaction”, The Rolling Stones
3. “Imagine”, John Lennon
4. “What’s Going On,” Marvin Gaye
5. “Respect”, Aretha Franklin
6. “Good Vibrations,” The Beach Boys
7. “Johnny B. Goode,” Chuck Berry
8. “Hey Jude,” The Beatles
9. “Smells Like Teen Spirit,” Nirvana
10. “What’d I Say,” Ray Charles
Top 10 of Rolling Stone’s “500 Greatest Songs of All Time”
What does it mean to say “I love that song!”? How does one explain or justify, if, say, he or she has a grade hanging over the head and is forced to, a “favorite” song?
Most challenging, yet, is how does one go about discriminating between such a massive passel of “great” songs to come up with that definitive fav?
Besides the obvious universality of music in general, that is, what is it that makes us like or love a particular piece and, further, share this profound appreciation whether we can articulate it or not?
The air-quotes as necessarily irritating as they are, here I sit, wondering such things.
All About CDs’ Music
The technology of computers has changed the lives with as a lot of ways. If the child to you learns the history of music or symbols of music, they can enjoy with the CD. If you incorporate the sound with the optical learning, the statistics have shown that the kids learn better.
No one wishes it is punctured at the effort something news. Remember however, before you buy anyone control of software with the schoolteacher of music of your child. They can you direct in a lot of good resources for the help in the symbols of music. It is always better is asked the expert.
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